Firebird is an international travel company, managing around 40 big and small travel brands and organizing trips for international travelers worldwide. We're now looking for a junior PPC specialist with healthy work ethics and passion for Digital Marketing to reinforce the Acquisition unit of our Marketing Team. If you're that person, send us your CV and cover letter, and we will be back in touch!
Key responsibilities:
- Create and upload ads to different advertising platforms (Google Ads, Facebook Ads, Microsoft Ads, etc.);
- Conduct day-to-day monitoring and optimization of ad accounts according to set KPIs;
- Create ad ROI reports on request using Google Analytics, MS Excel or other software;
- Suggest new ideas to improve or optimize ad performance.
Key requirements:
- 3+ years of experience in digital-marketing as PPC-specialist;
- Confident knowledge of modern self-serve ad systems (Google Ads, Microsoft Ads, Facebook Ads, etc.);
- Experience working with bulk-editors: Google Editor, Bing Editor, etc.;
- Confident knowledge of Google Analytics 4 platform;
- Confident user of Google Spreadsheets or MS Excel: good understanding of formulas & functions;
- Marketing mindset and understanding of key marketing principles (conversion attribution, ROI reporting, AIDA, funnels, etc.).
- Fluent English.
Nice to have:
- Google Ads Certificate;
- Knowledge of other languages will be a plus (Russian, Spanish, French, German, Portuguese, Italian);
- Strong copywriting skills;
- Experience working with Google Tag Manager;
Work conditions:
- Standard 40 hour work week
- 25 business days of paid vacation
